A Wall Street Journal, Amazon, and Barnes & Noble Bestseller!

Also a #1 Best Seller in Amazon under the categories: Communication in Management, Business Decision Making, and Human Resources & Personnel!

Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Employees left Corporate America in droves during The Great Resignation of 2021 and 2022—an important wake-up call. But even when companies try to “fix” or improve their culture, a whopping 85% of their efforts fail. Why is this statistic so dismal? Because you can’t put a bandage on a broken culture.
 

As human systems, companies must be healed from the inside out—one human at a time and starting at the top. The CEO and leadership team must do foundational work to understand what’s driving and shaping behaviors in their organization’s human system—including their own. Only after a culture has been healed from within can leaders start to apply strategies and tactics to move that human system forward.

What author Margaret Graziano proposes in Ignite Culture is a fundamental shift in leadership’s approach to creating an intentional, healthy, high-performance organizational culture. Offering a unique combination of experiential coaching, evidence-based leadership tools and actionable strategies, Ignite Culture empowers business leaders with the wisdom and insights they need to reshape their company’s culture, increase employee engagement, and grow revenue in a supportive, high-performance environment.